Alaska Denali Travel had a disorganized brand architecture and multiple brands that did not work in harmony – and they knew they needed help. Working with Salt Marketing, a full brand audit was conducted and all business units were re-branded and in some cases re-named. A new logo and brand standards were created to tie in with sister-company Brewster Travel Canada, to represent their four business divisions – travel planning, transportation, accommodation and attractions. Initiatives included digital, print, bus wraps, collateral materials and a new restaurant concept, name and branding.