When the owners of Screenmobile Corporation connected with the Hunter|Johnsen team, they were looking for guidance and assistance with a brand refresh. A nationwide leader in screen doors, windows, porches, and screen repair, Screenmobile is a successful, international franchise operation headquartered in Southern California. Their materials were in need of an update – everything from their corporate and franchise stationery systems, their corporate and franchisee websites, to all elements within their 72-Page TOMA (Top-of-Mind Awareness Kit), including radio scripts, outdoor billboards, print ads, folders, brochures, letter templates, postcards, coupons/mailers, door hangers, car/truck decals, office signage, and yard signs.
The Hunter|Johnsen team, having worked with a number of franchise firms in the past – including American Leak Detection, Eaglequest Golf Centers, Environmental Service Professionals (ESP), and Tutoring Club – were well aware of such an operation’s detailed requirements, and were able to hit the ground running. Working closely with the Screenmobile team, the brand was revisited, graphic elements were reworked and refreshed, and all materials were updated in a matter of months, in time for their launch/unveiling at their annual Convention.