As the pandemic continues, LifeStream Blood Bank has found themselves needing to make an appeal for blood donations in the wake of growing demand for blood products – as an increasing number of delayed procedures (due to COVID-19 concerns) are being scheduled at local hospitals.
“To ensure transfusion needs are met for cancer treatments, organ transplants and other vital surgical procedures, our community must come forward and help” said Rick Axelrod, MD, LifeStream’s president, CEO and medical director. “We have less than a 1-day supply of most blood types. All successful donations are tested for presence of COVID-19 antibodies,” he added. “This can tell a donor if he or she could make a future convalescent plasma donation that could potentially assist patients’ currently ill with the virus.”
As part of the appeal, Hunter|Johnsen worked closely with the LifeStream team to develop a creative and media plan to reach donors. A :30 commercial, in English and in Spanish, was created (which can be viewed here) to air on select stations – live and streaming – in the Inland Empire, and the Coachella Valley. A corresponding highly targeted digital campaign was also developed that, in the first month, resulted in close to 3,500 visits to LStream.org for more information on how to donate.