In the Fall of 2004, we approached the Coachella Valley Economic Partnership (CVEP) to assist them with the event marketing of their annual event, featuring Economist, Dr. John Husing. The success of the Event has been overwhelming and, in the first two years, the event grew from initially attracting 30 attendees in 2005, to a half-day event with almost 800 attending in the Fall of 2007. Media Sponsors were secured, and the campaign — to
Hunter|Johnsen, as part of the Kiner Communications team, joined up with CV Water Counts, a nonprofit collaborative of the Coachella Valley’s six water agencies, to create and implement a comprehensive water conservation awareness program. The campaign “Every Drop Counts” was created. The program focused on educating and encouraging valley residents to be water-wise, both indoors and outdoors. We knew that an awareness campaign with limited funds would be a challenge. We began with a redesign
Ironwood Country Club approached our team in the summer of 2014 to create an image/brand awareness campaign. Following an extensive review of recent research, the agency worked closely with the Ironwood team, taking them through the brand discovery process. Soon thereafter, the campaign “Discover the Spirit of Ironwood” was created. We began with an overall rebrand and a redesign of the website. The campaign focused on creating awareness of the beauty of the Ironwood community,
Working closely with Santa Monica Baykeeper as they transitioned to become Los Angeles Waterkeeper, the Hunter|Johnsen team created a new logo and identity – in addition to all of the event marketing for their annual fundraiser “Making Waves.” Additional communications included collateral materials and special event displays. The event continues to be LA Waterkeeper’s largest annual fundraiser, raising funds to protect and restore Santa Monica Bay, San Pedro Bay, and adjacent waters through enforcement, fieldwork,
The Alaska Denali Travel brand – a member of the Brewster Travel Canada family – was re-imagined. A new logo and look was created to tie in with sister-company Brewster Travel Canada, to represent their four business divisions – travel planning, transportation, accommodation and attractions. Initiatives included digital, print, bus wraps and collateral materials.