A number of years ago, at the Annual Installation & Awards Dinner, the Palm Desert Chamber of Commerce announced its official name change to the Palm Desert Area Chamber of Commerce, a name that better reflects the members they serve. With this change came the perfect opportunity to re-brand all communications materials for the Chamber. After two rounds of presentations by three local design firms, the new logo was selected. It was a unanimous decision by the Chamber staff. It was designed specifically to be a non-traditional chamber of commerce logo (the rationale being that the Palm Desert Area Chamber of Commerce is not your traditional Chamber). Designed by the Hunter|Johnsen team, then part of agency Kiner Communications, the logo was designed “to be [...]
Fairwinds Community and Resort is a premier, oceanfront, masterfully planned residential community set within the spectacular coastal environment of central Vancouver Island. The Fairwinds team approached Hunter|Johnsen with a need for a refresh to all their communications materials – everything from their real estate offerings, 18-hole golf course, and wellness club, to their full service marina. The overall brand was refreshed, e-Newsletter and Newsletter templates were designed, Brochures and Rack Cards were created for the various divisions, and Outdoor Billboards and Tourism Visitor Guide and Magazine Print Ads were also developed.
Crazy Riding’s founder and owner was introduced to the Hunter|Johnsen team through marketing partner, Salt Marketing. Our client was in need of a Corporate Brochure that would capture the vision and philosophy of the brand. A business focused on really making a difference in helping to make young athletes the focus of the future, Crazy Riding developed a clothing line geared towards avid skateboarders, surfers, and BMX riders – where a significant portion of all profits go back into the communities for young athletes. Following an information-gathering session, and brand personality discussions, a 6-Page Brochure was designed that spoke to the vision, highlighted the company, its affiliates, and the product offerings.
BuzzBox Beverages came to the Hunter|Johnsen team in need of a comprehensive Corporate Sales Kit. Buzzbox premium cocktails is a first of its kind beverage manufacturing company that created all-natural, premium, single-serve, ready to drink cocktails in recyclable, eco-friendly, and energy-efficient packaging. Working closely with their team, we created a 16-Page bright, colorful Sales Brochure that highlighted the product, flavors, ingredients, specs, consumer and retailer benefits, packaging details, product comparison, and industry trends and analysis. A Print Ad was also developed. Both the Brochure and Print Ad were award-winning entries with the American Advertising Federation.
When the Hunter|Johnsen team met with the husband and wife team who had recently moved to the United States from the United Kingdom, they were in need of a logo for their new company. They had owned an online company in the UK, and sold it before moving to the U.S. Based in La Quinta, the team was setting up an e-commerce website to sell a variety of gifts – for pets and the people who love them. The name they had come up with was Chimpfeet. They knew they wanted a chimpanzee in their logo, and something that was special and fun – to match the spirit of the industry. Following discussions to find out more about the team, the company, and its [...]
For the third year in a row, Hunter|Johnsen joined together with LifeStream Blood Bank to promote LifeStream’s Nine Cities Blood Drive Challenge. With the summer months in the Coachella Valley being the most challenging for the LifeStream Blood Bank to receive donations, 2020 proves to be an even greater challenge as a result of the pandemic. The campaign period was extended by one month, taking place in July and August. A media campaign highlighting the Challenge and the importance of donating blood was developed, and included digital, television (click here to view), radio, and print advertising – in English and Spanish. The creative tied in with the current general awareness campaign “If not us, who? If not now, when?” to reinforce the message that [...]