Sometimes the strongest brand refresh isn’t about creating something entirely new. It’s about recognizing what already works—and making it work harder. When the Greater Coachella Valley Chamber of Commerce (GCVCC) approached Hunter|Johnsen to refresh its brand, the direction was clear: retain the recognizable visual elements and overall character of the existing identity, while creating a stronger, more sophisticated and versatile brand. In [...]
Desert Town Hall recently announced the lineup for the 2025 season of their premier speaker series, now in its 33rd year. The series brings world-renowned leaders, media personalities, and icons to the stage, offering attendees a unique opportunity to hear firsthand from experts who shape the world. The season kicks off on January 16 with Dan Buettner, an acclaimed National Geographic Fellow [...]
The American Jazz Institute is a non-profit organization dedicated to the enrichment and enhancement of the appreciation of jazz music. From its humble beginnings in New Orleans at the turn of the century, jazz evolved into one of America's enduring world contributions, a "universal language" understood by all. Continuing in this spirit, AJI seeks to preserve this national treasure as well as expand [...]