When a Refresh Beats a Rebrand: The Power of Evolving Your Brand
In the world of marketing and design, there’s a common assumption: if your brand feels dated, it’s time for a full rebrand. New name. New logo. New everything. But in reality, that’s not always the smartest – or most effective – move. Sometimes, the strongest brands aren’t reinvented. They’re refined. At Hunter|Johnsen, we’ve seen time and again that a thoughtful brand refresh—grounded [...]
A New Chapter in an Established Desert Community
Gallery at Indian Palms brings a fresh perspective to one of Indio’s most recognizable and enduring neighborhoods. Set within the gates of Indian Palms Country Club, the community blends new home design with a setting that already feels rooted and complete—surrounded by mountain views, golf course greens, and the benefits of desert life. It offers an opportunity to step into a place [...]
Water Watch e-Newsletter: Building Awareness Through Education and Outreach
When the first issue of Water Watch landed in inboxes in 2018, it marked the beginning of a simple but important idea: deliver timely, useful, and engaging water-related information to Coachella Valley residents. More than eight years later, that idea has grown into a trusted monthly e-newsletter with a loyal and steadily expanding readership. Over time, Water Watch has evolved to offer [...]
Desert Town Hall Unveils a Season of Ideas, Insights, and Impact
Desert Town Hall, the Coachella Valley’s premier lecture series presented by The H.N. and Frances C. Berger Foundation, recently announced an exciting and thought‑provoking lineup for their 2026 season. Now in its 34th year, the series continues its tradition of bringing world‑class speakers to the stage at the Renaissance Esmeralda Resort & Spa in Indian Wells, engaging nearly 2,000 attendees with compelling [...]
Gallery at Miralon—Marketing Modern Desert Living
When Gallery at Miralon launched inside the next‑generation master‑planned community in Palm Springs, they partnered with Jack the Dog Promotions and their team for their new‑home marketing campaign, and the Hunter|Johnsen team was thrilled to join in to design key print and digital advertising assets that helped bring the vision to life. The Project Gallery at Miralon features Desert Modern residences by [...]
Helping Cities Showcase Their Growth and Successes
At Hunter|Johnsen, we believe every city has a story to tell—one of progress, possibility, and promise. Working in collaboration with Development Management Group (DMG), we help communities like the City of Imperial and the City of Needles bring those stories to life through economic development maps and data sheets—tools that blend data, strategy, and design. These tools do more than display streets [...]