In the world of marketing and design, there’s a common assumption: if your brand feels dated, it’s time for a full rebrand. New name. New logo. New everything. But in reality, that’s not always the smartest – or most effective – move. Sometimes, the strongest brands aren’t reinvented. They’re refined. At Hunter|Johnsen, we’ve seen time and again that a thoughtful brand refresh—grounded [...]
Gallery at Indian Palms brings a fresh perspective to one of Indio’s most recognizable and enduring neighborhoods. Set within the gates of Indian Palms Country Club, the community blends new home design with a setting that already feels rooted and complete—surrounded by mountain views, golf course greens, and the benefits of desert life. It offers an opportunity to step into a place [...]
When the first issue of Water Watch landed in inboxes in 2018, it marked the beginning of a simple but important idea: deliver timely, useful, and engaging water-related information to Coachella Valley residents. More than eight years later, that idea has grown into a trusted monthly e-newsletter with a loyal and steadily expanding readership. Over time, Water Watch has evolved to offer [...]
Desert Town Hall, the Coachella Valley’s premier lecture series presented by The H.N. and Frances C. Berger Foundation, recently announced an exciting and thought‑provoking lineup for their 2026 season. Now in its 34th year, the series continues its tradition of bringing world‑class speakers to the stage at the Renaissance Esmeralda Resort & Spa in Indian Wells, engaging nearly 2,000 attendees with compelling [...]
When Flatwalk set out to launch their innovative concrete leveling business, they came to Hunter | Johnsen to help build a brand identity and marketing toolkit from the ground up. Specializing in eliminating trip hazards and uneven concrete on sidewalks, driveways, and paths, Flatwalk needed to stand out in a traditionally utilitarian industry. We worked closely with their team to craft a [...]