Copywriting Archives - Hunter Johnsen

Turning Water-Saving Information Into Useful Community Resources

Sometimes the most effective communications tools are the ones people can actually use. For CV Water Counts, Hunter|Johnsen developed a series of four easy-to-understand information sheets designed to help Coachella Valley residents, businesses, HOAs, and other property owners make informed decisions about water use and water-efficient landscaping. The project started with an idea: create practical, visually engaging resources that could take important [...]

Chris Hunter2026-09-19T00:48:15+00:00August 31st, 2026|In the news|

Bringing the Ari’s Place Story to Life

Every organization has a story worth telling. At Hunter|Johnsen, we believe thoughtful branding and strategic communications can help bring that story to life. We've had the privilege of working with Ari's Place on a variety of projects over the years. When the organization was ready to refresh its communications following a hiatus as a result of the pandemic, we were honored to [...]

Chris Hunter2026-07-02T23:21:49+00:00June 30th, 2026|Design, In the news|

Spotlighting a Local Favorite

Spring in the Coachella Valley means one thing for many locals and visitors alike — polo season. With matches drawing spectators from across the region to the famed Empire Polo Club grounds in Indio, it also creates an exciting opportunity for local businesses to connect with the community in a memorable way. Recently, the Hunter|Johnsen team had the opportunity to design a [...]

Chris Hunter2026-05-12T19:49:07+00:00April 30th, 2026|In the news|

When a Refresh Beats a Rebrand: The Power of Evolving Your Brand

In the world of marketing and design, there’s a common assumption: if your brand feels dated, it’s time for a full rebrand. New name. New logo. New everything. But in reality, that’s not always the smartest – or most effective – move. Sometimes, the strongest brands aren’t reinvented. They’re refined. At Hunter|Johnsen, we’ve seen time and again that a thoughtful brand refresh—grounded [...]

Chris Hunter2026-03-18T23:52:56+00:00February 28th, 2026|In the news|

A New Chapter in an Established Desert Community

Gallery at Indian Palms brings a fresh perspective to one of Indio’s most recognizable and enduring neighborhoods. Set within the gates of Indian Palms Country Club, the community blends new home design with a setting that already feels rooted and complete—surrounded by mountain views, golf course greens, and the benefits of desert life. It offers an opportunity to step into a place [...]

Chris Hunter2026-02-14T03:28:38+00:00January 31st, 2026|In the news|