In the world of marketing and design, there’s a common assumption: if your brand feels dated, it’s time for a full rebrand. New name. New logo. New everything. But in reality, that’s not always the smartest – or most effective – move. Sometimes, the strongest brands aren’t reinvented. They’re refined. At Hunter|Johnsen, we’ve seen time and again that a thoughtful brand refresh—grounded [...]
President of her own Palm Springs, California based firm since 2000, Kay Hazen and Company, Kay Hazen’s career experience in business, management, marketing, strategy and planning allows her to provide a full range of strategic advice and counsel to private developers, non-profit organizations, public agencies and clients managing large, complex issues and projects. Kay Hazen and Company’s experience combined with strong relationships [...]
CV Water Counts, the nonprofit group of the Valley’s six water agencies, working together with the Hunter|Johnsen team, recently launched their new website. The old website was in need of an update and a new navigational structure. The agency worked closely with each of the valley water agencies to determine priorities and key messaging. Analyses of the existing website traffic was reviewed [...]