In the world of marketing and design, there’s a common assumption: if your brand feels dated, it’s time for a full rebrand. New name. New logo. New everything. But in reality, that’s not always the smartest – or most effective – move. Sometimes, the strongest brands aren’t reinvented. They’re refined. At Hunter|Johnsen, we’ve seen time and again that a thoughtful brand refresh—grounded [...]
Gallery at Indian Palms brings a fresh perspective to one of Indio’s most recognizable and enduring neighborhoods. Set within the gates of Indian Palms Country Club, the community blends new home design with a setting that already feels rooted and complete—surrounded by mountain views, golf course greens, and the benefits of desert life. It offers an opportunity to step into a place [...]
Desert Town Hall, the Coachella Valley’s premier lecture series presented by The H.N. and Frances C. Berger Foundation, recently announced an exciting and thought‑provoking lineup for their 2026 season. Now in its 34th year, the series continues its tradition of bringing world‑class speakers to the stage at the Renaissance Esmeralda Resort & Spa in Indian Wells, engaging nearly 2,000 attendees with compelling [...]
Hunter|Johnsen was proud to partner with Fairmont Hot Springs Resort, one of British Columbia’s most iconic mountain destinations, to enhance the guest experience at their popular poolside concession stand. Working with the amazing team at Salt Marketing, Hunter|Johnsen was engaged to design custom menu boards that would be both visually engaging and highly functional—appealing to families and children while reflecting the resort’s approachable, [...]
A beloved country club community with deep roots and a storied past, Tamarisk Country Club sought to modernize their visual identity and communications while staying true to their heritage. We were honored to partner with them on that journey. Our creative process began with a refinement of Tamarisk’s logo and corporate identity. The goal wasn’t to replace what had come before—it was to [...]