Sometimes the strongest brand refresh isn’t about creating something entirely new. It’s about recognizing what already works—and making it work harder. When the Greater Coachella Valley Chamber of Commerce (GCVCC) approached Hunter|Johnsen to refresh its brand, the direction was clear: retain the recognizable visual elements and overall character of the existing identity, while creating a stronger, more sophisticated and versatile brand. In [...]
Every organization has a story worth telling. At Hunter|Johnsen, we believe thoughtful branding and strategic communications can help bring that story to life. We've had the privilege of working with Ari's Place on a variety of projects over the years. When the organization was ready to refresh its communications following a hiatus as a result of the pandemic, we were honored to [...]
Desert Town Hall, the Coachella Valley’s premier lecture series presented by The H.N. and Frances C. Berger Foundation, recently announced an exciting and thought‑provoking lineup for their 2026 season. Now in its 34th year, the series continues its tradition of bringing world‑class speakers to the stage at the Renaissance Esmeralda Resort & Spa in Indian Wells, engaging nearly 2,000 attendees with compelling [...]
At Hunter|Johnsen, we believe every city has a story to tell—one of progress, possibility, and promise. Working in collaboration with Development Management Group (DMG), we help communities like the City of Imperial and the City of Needles bring those stories to life through economic development maps and data sheets—tools that blend data, strategy, and design. These tools do more than display streets [...]
When Flatwalk set out to launch their innovative concrete leveling business, they came to Hunter | Johnsen to help build a brand identity and marketing toolkit from the ground up. Specializing in eliminating trip hazards and uneven concrete on sidewalks, driveways, and paths, Flatwalk needed to stand out in a traditionally utilitarian industry. We worked closely with their team to craft a [...]