Strategic Branding

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LifeStream’s 2 for 2 Community Campaign Raises $360,000 for New Bloodmobiles

As a result of government mandates, by the end of 2021, LifeStream Blood Bank needs to “retire” two bloodmobiles that do not meet vehicle emissions standards. New bloodmobiles cost approximately $250,000 each. From February through April, LifeStream Blood Bank held a grassroots campaign throughout the Coachella Valley and Inland Empire which asked blood donors, the general public, several hundred small businesses, a [...]

2021-06-15T01:30:00+00:00June 15th, 2021|In the news|

CVEP’s Million Mask Giveaway Benefits Small Businesses

In December 2020, the Coachella Valley Economic Partnership (CVEP) announced it was providing Coachella Valley small businesses with more than $1 million in personal protective equipment (PPE). The cost-free PPE was distributed to small businesses in need all throughout the Coachella Valley. The program, called CVEP’s “Million Mask Giveaway,” was made possible by the California Governor’s Office of Emergency Services (CalOES). CVEP [...]

2021-04-10T01:34:14+00:00April 9th, 2021|In the news|

CVEP’s Annual Summit: In its 16th Year – and More Important Than Ever Before

The Greater Palm Springs Annual Summit is the premier business event of the year, traditionally drawing more than 850 of the region’s influencers and decision-makers as well as businesses from outside the area that are looking to relocate, expand, and invest in Greater Palm Springs. In a typical year, it’s an excellent — and rare — opportunity to network with the area’s most [...]

2020-12-01T03:15:12+00:00November 30th, 2020|In the news|

One of a Kind Tabletops Help Create Brand Personality for Charcuterie-Style Eatery

When the new owner of a hotel just outside of Calgary contacted Salt Marketing, they were in need of a brand for their soon-to-open restaurant. The owner briefed the team that their tabletops would be made from salvaged douglas fir beams. The 56” long beams were made in 1959, in an era when plants across Western Canada custom made beams for warehouses, [...]

2020-09-26T01:25:19+00:00September 26th, 2020|In the news|

Trilogy at The Polo Club and June Hill’s Table Offers an Experience Like Nowhere Else in the Valley

When Trilogy at The Polo Club, located in the Greater Palm Springs area, was getting ready to open their Clubhouse, including their signature restaurant – June Hill’s Table – they turned to the team of Hunter|Johnsen for assistance with design, marketing, advertising, and public relations. Hunter|Johnsen was familiar with the Shea Homes, Trilogy, and BlueStar Resort & Golf teams, having worked closely [...]

2020-09-04T23:12:46+00:00September 4th, 2020|In the news|
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