A client for several years, Spicer Consulting Group – the municipal finance experts in Southern California – reached out to the Hunter Johnsen team for a brand refresh. Following a brand review, and beginning with a logo update, Spicer was presented with a number of unique logo design options. The selected design is progressive, with a technical feel to it, adding to [...]
When the new owner of a hotel just outside of Calgary contacted Salt Marketing, they were in need of a brand for their soon-to-open restaurant. The owner briefed the team that their tabletops would be made from salvaged douglas fir beams. The 56” long beams were made in 1959, in an era when plants across Western Canada custom made beams for warehouses, [...]
Working closely with Santa Monica Baykeeper as they transitioned to become Los Angeles Waterkeeper, the Hunter|Johnsen team created a new logo and identity – in addition to all of the event marketing for their annual fundraiser “Making Waves.” Additional communications included collateral materials and special event displays. The event continues to be LA Waterkeeper’s largest annual fundraiser, raising funds to protect and [...]
Alaska Denali Travel had a disorganized brand architecture and multiple brands that did not work in harmony – and they knew they needed help. Working with Salt Marketing, a full brand audit was conducted and all business units were re-branded and in some cases re-named. A new logo and brand standards were created to tie in with sister-company Brewster Travel Canada, to [...]
Working with Salt Marketing, the Brewster Travel Canada brand was re-imagined. Following a comprehensive brand audit, the Hunter|Johnsen team completed a re-brand of the overall Brewster Travel Canada business including hotels, attractions, travel planning and transportation divisions. […]