Working with Salt Marketing, the Brewster Travel Canada brand was re-imagined. Following a comprehensive brand audit, the Hunter|Johnsen team completed a re-brand of the overall Brewster Travel Canada business including hotels, attractions, travel planning and transportation divisions.

The brand had not been updated in decades and the multiple business units under the corporate brand were in need of a coherent brand architecture. A new award-winning logo and look was created to represent their four business divisions, and subsequent initiatives included digital, print, bus wraps, collateral and display materials.