When Flatwalk set out to launch their innovative concrete leveling business, they came to Hunter | Johnsen to help build a brand identity and marketing toolkit from the ground up. Specializing in eliminating trip hazards and uneven concrete on sidewalks, driveways, and paths, Flatwalk needed to stand out in a traditionally utilitarian industry.
We worked closely with their team to craft a strong visual brand and develop a suite of launch materials, including B2B and consumer-facing flatsheets, postcards, and ad templates. Our creative direction focused on clear messaging around safety, liability prevention, and cost savings — highlighting that leveling is typically half the cost of full concrete replacement, involves less mess, and delivers immediate curb appeal.
We also helped introduce their Certified Commercial Partner Program, offering property management companies and HOAs priority service, discounted pricing, and referral bonuses — all designed to build lasting relationships and accelerate growth.
Female-owned and detail-driven, Flatwalk now had a brand and marketing presence that matched their professionalism and ambition — positioning them as a trusted partner for communities determined not to “get tripped up.”
