When Gallery at Miralon launched inside the next‑generation master‑planned community in Palm Springs, they partnered with Jack the Dog Promotions and their team for their new‑home marketing campaign, and the Hunter|Johnsen team was thrilled to join in to design key print and digital advertising assets that helped bring the vision to life.

The Project

Gallery at Miralon features Desert Modern residences by Gallery Homes, each set on large lots with sweeping mountain views and designed for indoor‑outdoor living. The goal: position this collection as premium, design‑forward homes within a vibrant Palm Springs lifestyle destination.

Our Role

The team produced a flexible suite of e-blasts and print ads in various sizes and formats—tailored for regional magazines, local newspapers, display media, and digital‑print hybrids. The focus was on a clean, modern aesthetic that echoed the homes’ architecture and overarching brand: strong imagery of mountain vistas, minimalist typography, and thoughtful spacing to give the visuals room to breathe. We also ensured the ads aligned with the broader campaign messaging—luxury meets desert serenity, where design, views and lifestyle converge.

Strategic Impact

  • The team helped streamline the brand.
    • The print ads reinforced Gallery at Miralon’s positioning as a high‑end offering in a competitive new‑home scene.
    • Coupled with the community’s strong design and amenities story, our creative helped amplify the homes’ story to prospective buyers who were seeking architectural integrity, a lifestyle and a view.

Why It Worked

  • Consistent visual identity across all ad formats meant that whether a prospect flipped a magazine, saw a large‑format display, or viewed a monthly e-blast, the look and feel felt premium and cohesive.
    • By aligning creative with strategic media focus (regional luxury home/builder publications, local lifestyle outlets, targeted print reach) we ensured the messaging was on point with the right audience.
    • The architectural nature of the homes lent itself to strong visuals.

At Hunter|Johnsen, we believe that powerful print remains a vital part of real‑estate marketing—even in a digital‑first era. With Gallery at Miralon, we helped bring a design‑driven community to life on the printed page.

If you’d like to find out more about what we can do for you, we’d love to hear from you. Connect with us here.