As we go through the COVID-19 crisis, health issues unrelated to the pandemic have not stopped. People are suffering heart attacks and strokes. Car and bike accidents still happen. Cancer patients need transfusions. Organ transplants must take place. People of all ages are in life-threatening situations. The future holds many uncertainties, but one thing is certain: blood is needed every day. Working [...]
As the U.S. and Canada prepare to reopen, it’s important that businesses be prepared to promote the services they offer. To be in a position to hit the ground running will be critical. Those who do will be steps ahead of their competition. One of the ways to be prepared is to make sure you have your marketing and communications plan – [...]
When brothers and co-owners of American Pool Robotics were referred to Hunter|Johnsen, they were looking to raise funds for research and development of a drowning alert system. Their goal was to establish a solid pool-cleaning service, and develop strong relationships within their Southern California community. First, the company was in need of a corporate identity package, beginning with a logo. Their brand [...]
As the COVID-19 crisis forced the cancellation of hundreds of blood drives in just the first month, the Hunter|Johnsen team worked closely and quickly with the LifeStream team to create and produce 30-second Television and Radio PSAs, in both English and Spanish. The PSAs created awareness that COVID-19 has not stopped the illness, accidents, or tragedies that occur. It only added to the [...]
The American Advertising Federation (AAF) recently presented Hunter|Johnsen with two industry awards for the Coachella Valley Economic Partnership’s Summit – the premier business event of the Greater Palm Springs area, now in its 16th year. Awards were handed out for the Summit’s Integrated Cross-Platform campaign, and included digital, social media, television, radio, print and event day collateral materials. The second award was [...]