As we go through the COVID-19 crisis, health issues unrelated to the pandemic have not stopped. People are suffering heart attacks and strokes. Car and bike accidents still happen. Cancer patients need transfusions. Organ transplants must take place. People of all ages are in life-threatening situations. The future holds many uncertainties, but one thing is certain: blood is needed every day. Working with LifeStream Blood Bank, the Hunter|Johnsen team created and produced a television and radio public service announcement letting the public know just that. Two different versions were created: one with imagery showing those in the midst of illness and misfortune, and one with imagery relaying that illness, accidents and tragedies can happen to anyone of us at any time. Both compelled people [...]
As the U.S. and Canada prepare to reopen, it’s important that businesses be prepared to promote the services they offer. To be in a position to hit the ground running will be critical. Those who do will be steps ahead of their competition. One of the ways to be prepared is to make sure you have your marketing and communications plan – or reactivation plan – set, and that you have ready all of the materials that are required as part of your plan’s implementation. Not knowing how markets and audiences will behave or react as we begin our ‘now normal’ is no reason to not be prepared. Marketing plans can always – and should always – be adjusted or tweaked for optimum effectiveness. [...]
In late April, amid the COVID-19 crisis, the Coachella Valley Economic Partnership (CVEP) received an extensive study conducted by the LAEDC's Economic Institute that provided an analysis of the employment impact of COVID-19 on the MSA’s (Metropolitan Statistical Areas) that make up Southern California. CVEP recognized the quality of the study, but also understood that the unique economy of the Coachella Valley did not really fit the criteria used. Using this study as a guide, CVEP conducted their own study. After a week of research, forming the narrative, and editing by the CVEP team, it was over to Hunter|Johnsen to design. Days later, the first ever CVEP Employment Impact Report for the Coachella Valley was released. (A viewable/downloadable version can be found at cvep.com. CVEP is poised [...]
When brothers and co-owners of American Pool Robotics were referred to Hunter|Johnsen, they were looking to raise funds for research and development of a drowning alert system. Their goal was to establish a solid pool-cleaning service, and develop strong relationships within their Southern California community. First, the company was in need of a corporate identity package, beginning with a logo. Their brand was defined as serious, sophisticated, and high quality. Hunter|Johnsen worked closed with the team to provide them with exactly what they were looking for. Soon after, American Pool Robotics launched their brand and their pool cleaning service with a mailer to residents in their community. For more information, visit them at americanpoolrobotics.com.
The team of Hunter|Johnsen was recently honored with two Addy Awards for LifeStream Blood Bank’s “If Not Us, Who?” campaign. The awards were for the Integrated Cross-Platform Campaign that included both Digital and Print, and for the Print Campaign. The campaign, “If Not Us, Who? If Not Now, When?” encourages individuals to “Make a donation. Make a difference.” The campaign began with digital creative testing in the Summer of 2019, and continues to run in Print throughout LifeStream’s service areas, reaching targeted audiences in Greater Palm Springs, and San Bernardino, Riverside, Los Angeles, Orange, San Diego and Imperial counties. To find out more about the campaign, visit LifeStream campaign.
As we go through this crisis, it’s overwhelming to realize that illnesses, accidents, and surgeries unrelated to COVID-19 are still taking place and require attention from medical professionals every single day. Throughout this time, people are suffering heart attacks and strokes, and others are involved in car and bike accidents. There are cancer patients in need of transfusions and surgeries, those being prepared for organ transplants, burn victims, newborn babies in need of blood, and many others in life-threatening situations — all of whom require blood donations. These patients may be your colleagues, your neighbors, your friends, your family member — they may even be you. In the wake of the COVID-19 pandemic, LifeStream Blood Bank – the valley’s exclusive provider of blood products [...]