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Thoughts2019-08-26T04:24:54+00:00

One of a Kind Tabletops Help Create Brand Personality for Charcuterie-Style Eatery

When the new owner of a hotel just outside of Calgary contacted Salt Marketing, they were in need of a brand for their soon-to-open restaurant. The owner briefed the team that their tabletops would be made from salvaged douglas fir beams. The 56” long beams were made in 1959, in an era when plants across Western Canada custom made beams for warehouses, shopping centers, and structures that wanted large open spaces. Old growth Douglas Fir was the steel of the past and these trees grew up to 300 feet in height. The salvaged beams were re-sawn into smaller slabs, sanded, and finished into custom-made tables. With the architectural and interior designs available, Hunter|Johnsen created a number of logos for consideration. A choice was quickly [...]

By |September 26th, 2020|Categories: In the news|Tags: , , , |Comments Off on One of a Kind Tabletops Help Create Brand Personality for Charcuterie-Style Eatery

Trilogy at The Polo Club and June Hill’s Table Offers an Experience Like Nowhere Else in the Valley

When Trilogy at The Polo Club, located in the Greater Palm Springs area, was getting ready to open their Clubhouse, including their signature restaurant – June Hill’s Table – they turned to the team of Hunter|Johnsen for assistance with design, marketing, advertising, and public relations. Hunter|Johnsen was familiar with the Shea Homes, Trilogy, and BlueStar Resort & Golf teams, having worked closely with them on the opening of Trilogy La Quinta and The Skins Game. At the center of the Trilogy community, the private Polo Club is available via separate membership. This 25,000+ square foot private club offers a full range of both indoor and outdoor amenities. In addition to June Hill’s Table restaurant, The Polo Club features a full bar, private dining and [...]

By |September 4th, 2020|Categories: In the news|Tags: , , , , , , , , , |Comments Off on Trilogy at The Polo Club and June Hill’s Table Offers an Experience Like Nowhere Else in the Valley

International Franchise Company Refreshes its Look for Top of Mind Awareness

When the owners of Screenmobile Corporation connected with the Hunter|Johnsen team, they were looking for guidance and assistance with a brand refresh. A nationwide leader in screen doors, windows, porches, and screen repair, Screenmobile is a successful, international franchise operation headquartered in Southern California. Their materials were in need of an update – everything from their corporate and franchise stationery systems, their corporate and franchisee websites, to all elements within their 72-Page TOMA (Top-of-Mind Awareness Kit), including radio scripts, outdoor billboards, print ads, folders, brochures, letter templates, postcards, coupons/mailers, door hangers, car/truck decals, office signage, and yard signs. The Hunter|Johnsen team, having worked with a number of franchise firms in the past – including American Leak Detection, Eaglequest Golf Centers, Environmental Service Professionals (ESP), [...]

By |August 28th, 2020|Categories: In the news|Tags: , , , , , , , |Comments Off on International Franchise Company Refreshes its Look for Top of Mind Awareness

CVEP Releases PPP Loan Data Analysis Report

The Coachella Valley Economic Partnership (CVEP) has released its Coachella Valley PPP Loan Data Analysis Report. The Report clarifies and emphasizes key characteristics of the loans granted in the Coachella Valley. Laura James, Vice President of Innovation at CVEP, said “This report shines a light on the impact of the PPP Loan to Coachella Valley businesses. If employee retention conditions are met, these loans are fully forgivable. This means that for many businesses, the PPP is effectively a grant program.” Some key takeaways from the PPP Loan Data Analysis Report: A total of 5,451 loans were awarded, with the greatest majority (87%) being loans less than $150,000 A total of $171,744, 066 of loans under $150,000 were administered with the average loan being $36,133 [...]

By |August 21st, 2020|Categories: In the news|Comments Off on CVEP Releases PPP Loan Data Analysis Report

Spokes Launches Campaign to Get Out and Ride

COVID and gray skies meant a slow start to the busiest season of the year for many Pacific Northwest tourist attractions. Spokes Bicycle Rentals approached Hunter|Johnsen, with the goal of increasing their online presence. Following a series of remote meetings to (a) identify their objectives, (b) analyze the local, soft adventure customer base, and (c) current website traffic and patterns, Hunter|Johnsen presented campaign recommendations – for both creative design and a comprehensive digital buy. The plan was initiated, targeting three general audiences – families, friends and couples – in neighboring cities. In just a matter of weeks, Spokes had more 45,000 page views, and a significant spike in online reservations. The campaign continues.

By |August 13th, 2020|Categories: In the news|Tags: , , , , , |Comments Off on Spokes Launches Campaign to Get Out and Ride

Opening Doors – for Business

A number of years ago, at the Annual Installation & Awards Dinner, the Palm Desert Chamber of Commerce announced its official name change to the Palm Desert Area Chamber of Commerce, a name that better reflects the members they serve. With this change came the perfect opportunity to re-brand all communications materials for the Chamber. After two rounds of presentations by three local design firms, the new logo was selected. It was a unanimous decision by the Chamber staff. It was designed specifically to be a non-traditional chamber of commerce logo (the rationale being that the Palm Desert Area Chamber of Commerce is not your traditional Chamber). Designed by the Hunter|Johnsen team, then part of agency Kiner Communications, the logo was designed “to be [...]

By |August 4th, 2020|Categories: In the news|Tags: , , , , , |Comments Off on Opening Doors – for Business
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