CV Water Counts (, a collaborative of the valley’s six water agencies, recently launched a Poster Contest to create awareness of the importance of water conservation.

The contest is open to all students in the Coachella Valley at the elementary, middle, and high school levels. They are invited to create a poster which depicts water being used wisely at home, in the community, or in the environment.

The contest is being promoted in a number of ways, in both English and Spanish, including (a) a press release to the local media; (b) flyers to the school districts, Boys & Girls Clubs of Coachella Valley, Family YMCA of the Desert, United Way of the Desert, California Desert Arts Council; (c) a targeted digital campaign to parents, teachers, and home schooling and art community groups; (d) posts on all CV Water Counts social media channels; (e) through the water agencies; (f) on; and (g) in the CV Water Counts “Water Watch” e-Newsletter.

Students can submit their posters as jpgs or pdfs at or mail them to their water agency by October 21, 2020 – the 6th annual national “Imagine a Day Without Water.” Students are asked to include their name, age, grade, school, and contact phone number. If students are unsure who their water agency is, and where to mail their Poster, they can visit the CV Water Counts Water Map page at

“Our goal is for students – and all residents – to recognize the importance of water – our most precious resource” said Xochitl Peña, spokesperson for CV Water Counts and Outreach Specialist for Desert Water Agency. “The CV Water Counts team is committed to promoting a water-wise valley lifestyle not just during a drought, but all the time.”

The six judges – one from each of the six Coachella Valley water agencies that make up CV Water Counts – will judge the posters based on creativity, originality, and spelling. One winning poster and one runner-up poster will be selected from each education level – elementary, middle, and high school – and awarded a gift card to a local Coachella Valley attraction, store, or restaurant.

This year’s winners will be announced online at on Friday, October 30th. The winning entries will be featured in a digital campaign, in CV Water Counts “Water Watch” e-Newsletter, on, and on all CV Water Counts and their water agencies’ social media channels.