The Hunter|Johnsen team has been working with CVEP since 2006. As the organization continues to grow, and play a bigger role in bringing business to Greater Palm Springs, we knew it was time to refresh the brand. With the support of the Greater Palm Springs Convention & Visitors Bureau, a research survey was conducted to those in CVEP’s target audience outside of our region, and various creative executions were presented. The strategy and design that performed significantly higher than all others was “Elevate.”
As a result, the new CVEP brand was created and implemented, across all platforms. The new brand was introduced as part of the promotion for the Greater Palm Springs annual business event of the year, The Summit, in November 2018. The five-time award-winning campaign included a new website, and digital, television, radio, print, and collateral materials.