To celebrate National Blood Donor Month, LifeStream Blood Bank launched a creative and engaging fundraising campaign called Operation SOS (Shave or Save), designed to raise awareness, inspire blood donations, and support local patients in need.
The concept was simple: participants nominated friends, family members, or coworkers to shave their facial hair—or even their heads—if a fundraising goal was reached. Supporters could contribute either through monetary donations or by donating blood at a LifeStream donor center or mobile blood drive. Each blood donation counted as a $25 in-kind contribution toward the campaign.
To add to the fun, LifeStream offered prizes in categories such as Best Beard, Best Mustache, Saddest Mustache, and Craziest Facial Hair. Participants who raised at least $500 were also entered into a drawing for a chance to win two domestic round-trip tickets on Southwest Airlines.
The campaign’s goal was to raise $50,000 to help fund a new LifeStream bloodmobile while collecting up to 500 pints of blood to support local hospitals and patients throughout the region.
Hunter|Johnsen was proud to support the campaign by developing the Operation SOS logo and creating promotional materials, including flyers and posters displayed throughout LifeStream donor centers. Our team also secured a valuable media partnership with Alpha Media Palm Springs and produced a radio campaign that aired across The Bull 98.5, 106.9 The Eagles, KNWZ 94.3, and Mix 100.5.
In addition, Hunter|Johnsen produced a 20-second video that was featured in both the Los Angeles Clippers and Ontario Reign arenas, helping extend the campaign’s reach and encourage community participation.
Operation SOS demonstrated how a creative idea, strong community partnerships, and a little friendly competition can come together to support a lifesaving mission.
Learn more about LifeStream Blood Bank and its ongoing efforts to serve local patients at LStream.org.
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