When the Hunter|Johnsen team met with the husband and wife team who had recently moved to the United States from the United Kingdom, they were in need of a logo for their new company. They had owned an online company in the UK, and sold it before moving to the U.S. Based in La Quinta, the team was setting up an e-commerce website to sell a variety of gifts – for pets and the people who love them. The name they had come up with was Chimpfeet. They knew they wanted a chimpanzee in their logo, and something that was special and fun – to match the spirit of the industry.
Following discussions to find out more about the team, the company, and its brand personality, our team provided a few rough pencil sketches of chimps in various positions, and the choice was made. Taking it to final art was the next step, and fine-tuning the colors. Once the logo was finalized, the logo was provided in all file formats, for use in all possible applications.