To celebrate National Blood Donor Month in January, LifeStream Blood Bank created a fun, new fundraising campaign – Operation SOS (Shave or Save).

People are encouraged to recruit someone they know to shave their own facial hair – or maybe even their head – if an agreed upon fundraising goal is met by the end of February. The person who nominated their friend then encourages friends, family, and co-workers to make a donation at the nominee’s Operation SOS web page to help them reach the fundraising goal. Nominees have the option to save their hair by matching the amount donated on their donation page.

People may donate money OR blood. Each blood donation made at a LifeStream donor center or mobile blood drive in support of Operation SOS has a $25 in-kind value.

LifeStream will award prizes in several categories including best moustache, saddest moustache, best beard, and craziest facial hair. In addition, if the nominator (and nominee) raises at least $500, they will be entered into a drawing for a chance to win two domestic round-trip tickets on Southwest Airlines ($800 value).

Through Operation SOS, LifeStream hopes to raise $50,000 to help pay for a another new LifeStream Blood Bank bloodmobile and collect up to 500 pints of blood for local patients.

Hunter Johnsen assisted in the promotion by creating the logo, and developing the flyers and posters for distribution and display at all LifeStream donor centers. The Hunter Johnsen team also secured Coachella Valley radio media partner Alpha Media Palm Springs, and produced the radio spot to air on The Bull 98.5, 106.9 The Eagles, KNWZ 94.3, and Mix 100.5, as well as a 20-second video that runs in the LA Clippers and Ontario Reign arenas.

To find out more, visit