Fairmont Hot Springs Resort is a year-round resort that offers everything from skiing and snowboarding in the winter to hiking, biking, golfing, RV/camping, swimming, and a nearby zip-line in the summer. And, at any time of year, there’s the world-famous spa and natural hot springs – not to mention the unparalleled views of the Canadian Rockies. Working with Salt Marketing, the team created a number of fun, light-hearted and somewhat whimsical messages that helped to promote each activity, with executions that would appear on highway billboards as visitors approach the Resort.